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Pay Per Click News

The Impact of Quality Score on Ad Position & CPC

Your Quality Score has a big impact on both your ad position and your CPC. This in return will have a big impact on your ROI at the end of the day. How does Quality Score affect ad position and CPC?   How Quality Score affects Ad Position While Google hasn't...

Start with Profits, then with volume

One of the most sure-fire ways to make sure your PPC campaign is profitable is to start with highly targeted campaigns containing only your most likely to be profitable keywords. Once you prove the campaigns' merits, then you move on to broader keywords. What Your...

Quality Score 101: What Does Google Look For?

Quality Score is one of the most important yet least understood aspects of the Google AdWords equation. Part of the reason why Quality Score is so poorly understood is that Google provides only very basic information about its formula. Fortunately, over the last few...

Copyrighting Tips for Higher Click-Through-Rates (CTR)

All else being equal in an AdWords campaign, the marketer with the higher click-through rate (CTR) will get more clicks, get cheaper bids and earn more money in the long run. How do you write your copy in such a way that people feel inspired to click on your ads? Here...

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